Our Mission

We bring color, creativity, and connection to the world around us, making life a work of art and home a happy masterpiece. We seize each moment to dare, to care, to share our light, and to elevate others.

BUILD SOMETHING BEAUTIFUL

Creating bold and amazing projects is easier than ever. Chalk Couture offers gorgeous Chalk Transfer® designs, reusable and single-use surfaces, and vibrant Chalkology® Paste colors that make it simple to create stunning projects in no time at all.

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CELEBRATE YOUR CREATIVITY

Become a Designer for $9.99 USD/$0 CAD! You’ll enjoy preferred pricing, monthly freebies, a creative community, and perks galore! Join now to unlock a world of creativity—there’s so much waiting for you.

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SHARE THE LIGHT

With our charitable partner, Watts of Love^®, Chalk Couture is dedicated to lighting the world. Watts of Love provides light and education to those around the world who need it most. Through delivering innovative solar lighting and providing means for education, Watts of Love helps make the world a better, brighter place.

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WHERE IT ALL BEGAN

Sarah Newbold, Co-Founder of Chalk Couture, transformed her love of crafting into a company based in creativity, community, and connection. Follow the inspiring story of how Chalk Couture has become all that it is now. Watch the story now.

MEET THE EXECUTIVE Team

KRISTINE WIDTFELDT

CHIEF EXECUTIVE OFFICER

Kristine brings over 20 years of experience in building strong, women-focused brands. In addition to her senior leadership roles at other top direct sales brands, Kristine has authored multiple books, appeared on live television, including ABC News’ 20/20, and raised three awesome humans with her husband, Pete. Happiness is her yorkie, a great audiobook, and an ice-cold Diet Coke.

SARAH NEWBOLD

CO-FOUNDER & SR. DIRECTOR OF BUSINESS INTELLIGENCE

Before founding Chalk Couture, Sarah was a stay-at-home mom to three children. She is married to her partner in all things, Jason. As Senior Director of Business Intelligence, she’s responsible for overseeing inventory creating a data strategy plan for the company. Sarah finds great joy in hearing stories about how the products have brought happiness and success to others.

BRANDI RAINEY

VP OF BUSINESS DEVELOPMENT & COMMUNICATIONS

This southern belle-turned Utah resident offers a wide range of executive experience in sales, marketing, and training. She’s advised billion-dollar brands and owned a marketing communications consultancy. She is wife to a proud Ghanian; the mother of two gorgeous children; and best friend to Tennessee, the goldendoodle. Brandi loves that Chalk is a women-founded, women-managed, and women-fueled powerhouse for doing good.

JULI ADAMS

VP OF PEOPLE OPERATIONS

Juli has a contagious passion for all things Chalk Couture. She’s a Human Resources veteran with experience at various companies, such as eBay and Miche. She’s expanded her career as a business consultant for smaller companies, while simultaneously raising her children. Juli is most passionate about her family, traveling to new places, and healthy competition!

ERIC CLEGG

CREATIVE DIRECTOR

Prior to joining the Chalk Couture family, Eric Clegg served the creative community for decades in product development roles and as Art Director for international crafting brands such as Heidi Swapp and Close To My Heart. Eric has a passion for minimalist design, landscape photography, Milk Duds, and his amazing grandkids, Gemma and Henry.